EMERGING TREND IN SOCIAL MEDIA ANALYTICS

Velammal College of Engineering and Technology (VCET) in Madurai hosted a one-day International Seminar on "Emerging Trends in Social Media Analytics" on August 23, 2024. The hybrid event attracted 180 participants from across India.The seminar opened with addresses from Dr. V. Selvalakshmi, Head of Management Studies, Dr. P. Alli, Principal, and Dr. C. Selvaraj, Advisor to the MBA program. Dr. M. Siva Sankari delivered the keynote on social media analytics.Five technical sessions followed, with topics such as "Introduction to Social Media Analytics," "Google Analytics," "Social Media Monitoring Tools," "Business Analytics Avenues Globally," and "Real-World Case Studies." The seminar concluded with a summary and vote of thanks by Dr. B. Maheswari . The event was well-received, with positive feedback from participants.